Growth Marketing

CRO — turn the traffic you already have into revenue

We find and fix what stops visitors converting — with research, testing and design changes that lift conversion rate across your funnel.

Conversion Health
Live
67
of 100
Turning more of your existing traffic into leads and sales.
Landing UX
70
Funnel
64
Forms
72
Speed
68
Trust signals
61
The business challenge

Traffic isn’t the same as growth

01

Traffic without revenue

Visits are up but pipeline and sales aren’t following.

02

Rising acquisition costs

Paid channels keep getting more expensive and less predictable.

03

Buyers research on AI

Decisions are made before prospects ever reach your funnel.

Our solution

We turn visibility into revenue

Strategy, sharp execution and honest attribution across the channels that actually move pipeline and sales.

What we do

We turn CRO into measurable pipeline — targeting the demand that actually converts.

How it works

Clear strategy, sharp execution and honest attribution across every channel that matters.

Why it matters

You get predictable, compounding growth instead of spend you can’t account for.

What's included

Everything in one program

Conversion audit
Find the friction costing you sales.
User research
Heatmaps, recordings and feedback.
Hypothesis & testing
A/B tests that prove what works.
Landing page design
Pages engineered to convert.
Funnel optimisation
Smooth the whole journey to purchase.
Reporting
Track uplift in conversion and revenue.
Benefits

What it means for the business

More qualified pipeline

Demand that actually converts to revenue.

Lower cost per acquisition

Efficient, measurable, accountable spend.

Higher conversion rates

Turn more of your traffic into customers.

Durable organic growth

Compounding visibility you own, not rent.

Clear attribution

Always know what’s working and why.

Predictable scaling

A repeatable engine you can pour fuel on.

Our process

A proven six-step engagement

1
Discovery
Understand your goals & market
2
Audit
Baseline where you stand today
3
Strategy
Prioritise the highest-leverage moves
4
Implementation
Build, optimise & ship
5
Optimization
Refine against real results
6
Continuous Improvement
Monitor, report & keep winning
Why Need Infotech

A partner, not just a provider

We pair deep AI-search expertise with plain-English communication and a relentless focus on your business outcomes.

Industry experience — years optimising for search and AI
Transparent communication — plain-English reporting, no black boxes
AI-first approach — built for how people search today
Business-focused solutions — measured in leads, not vanity metrics
Long-term partnership — we grow as your results compound
FAQs

Questions, answered

What is CRO?
Conversion Rate Optimisation — turning more of your existing traffic into leads and sales.
How do you find what to fix?
Research: analytics, heatmaps, session recordings and user feedback.
How do you prove changes work?
A/B testing, so uplift is measured, not guessed.
What do you optimise?
Landing pages, forms and the whole funnel to purchase.
Do I need lots of traffic for CRO?
More traffic speeds testing, but there are always high-impact fixes to make.
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