Growth Marketing · AI SEO / GEO

AI SEO & GEO services — get cited by AI without abandoning your SEO

Your rankings still matter, but a growing share of buyers now read an AI answer instead of clicking a result. We add the entity, structured-data and citation layer that gets you named inside those answers — running alongside the SEO you already have, not replacing it.

AI SEO / GEO Score
Live
54
of 100
Ranking well but rarely named in AI answers — the gap this service closes.
Google rankings
78
Entity clarity
52
Structured data
61
Citations
34
Named in AI answers
29
What it is

What are AI SEO and GEO services?

AI SEO services get your brand named, cited and recommended inside the answers generative engines give — ChatGPT, Google’s AI Overviews, Gemini, Claude and Perplexity — rather than only ranking a page in a list of results. The technical name for the discipline is Generative Engine Optimisation (GEO).

The work is not a different kind of content marketing. It is four specific things: making engines certain who you are (entity clarity), telling them what each page means (structured data), getting independent sources to corroborate you (citations), and writing passages that can be quoted directly (answer-ready content). Everything else follows from those.

Why it matters now

Ranking first is no longer the same as being found

You can hold position one and still be absent from the answer above it. The engine is not reading the results page — it is reading the web through entities and citations, and if it cannot confidently place your brand it names someone it can.

That is the gap this service closes. It does not replace the work that earned you those rankings; it adds the layer that turns them into being recommended.

Answers absorb the click — Informational queries increasingly end without one.
Citations decide the shortlist — Not rankings, and not content volume.
Entity confusion costs deals — A hedging model recommends a competitor.
The field is still open — Most competitors have not started.
How it fits

AI SEO vs classic SEO — and how they work together

  Classic SEO AI SEO / GEO
Goal Rank a page on the results page Be named inside the generated answer
Measured by Position, clicks, sessions Citations and share of voice
Main lever Keywords and links Entities, corroboration and structure
Content shape Comprehensive pages Self-contained, quotable passages
Fails when You are outranked The engine cannot confidently identify you
Time to effect Weeks to months Weeks for description, months for recommendation

The two share a foundation. A crawlable, fast, well-structured site is what makes you rankable and citable — which is why this runs on top of technical SEO rather than instead of it. If your technical foundation is weak, we fix that first; there is no point earning a citation to a page an engine cannot parse.

What's included

Everything in the programme

AI visibility baseline
How each engine answers your buying questions today, and who it names instead.
Entity reconciliation
One consistent set of brand facts everywhere they appear.
Structured data
Organization, Service and FAQ schema engines can read without guessing.
Answer-ready content
Comparison, pricing and FAQ pages written to be quoted.
Citation acquisition
Earned mentions in the sources your category’s answers draw on.
Classic SEO alignment
Technical and content work that serves rankings and AI at once.
Prompt-level tracking
A fixed prompt set re-run monthly across every major engine.
Share-of-voice reporting
How often you are named, against rivals you name.
Our process

How the engagement runs

1
Baseline
We record how ChatGPT, Gemini, Perplexity and AI Overviews answer your buying questions today — and which competitors they name instead of you.
2
Fix the entity
We reconcile your brand facts everywhere they appear and express them in schema, so an engine can identify you without hedging.
3
Make pages quotable
We restructure the pages that matter commercially so a passage can be lifted and cited without its surrounding context.
4
Earn citations
We pursue mentions in the specific third-party sources your category’s answers already draw on. This is the slow part, and the part that decides the outcome.
5
Track and steer
We re-run the agreed prompt set every month, report share of voice against named rivals, and move budget to whatever is working.
Fit

Who this is for — and who it isn’t

A good fit if
You already invest in SEO and want the AI layer added to it.
Buyers research your category before they buy — software, professional services, considered purchases.
You can point to real expertise, clients or data that a third party would credibly cite.
You can commit two quarters. Citations compound; they do not switch on.
Probably not yet if
You need leads this month — this is not a fast channel, and paid search is the honest answer.
Your site has fundamental technical problems. Those come first, on their own.
You want a guarantee of placement in AI answers. Nobody controls a model’s output, and anyone promising otherwise is selling something else.
Your category is almost never researched through an assistant. We will tell you if we think that is the case.
Where this sits

Two ways to buy the same discipline

This page is the route in if you already run SEO and want the AI answer layer added to it — one programme, one team, integrated reporting.

AI Search Visibility (GEO + AEO), under AI Search Optimization, is the standalone programme broken out service by service — entity and knowledge graph work, citation building, content optimisation — plus market-specific versions for local, national, eCommerce and global brands.

Same people, same method. Pick whichever describes your situation — or ask on a call and we will tell you which one you actually want.

Proof & results

What we bring to it

155,000+
Page-1 Google rankings driven
11+
Years in search
4
Markets served directly

We were doing classic SEO for a decade before generative engines existed, which is exactly why we do not treat this as a replacement for it. Client references for your market and sector are available on request, and every engagement opens with a free audit that documents your before-state.

See case studies →
FAQs

Questions, answered

What are AI SEO services?
Work that gets your brand named, cited and recommended inside AI-generated answers — ChatGPT, Google’s AI Overviews, Gemini, Claude and Perplexity — rather than only ranking a page in classic search results. In practice it is entity clarity, structured data, third-party citations and answer-ready content.
Is AI SEO the same as GEO?
Effectively yes. Generative Engine Optimisation (GEO) is the precise name for the discipline; “AI SEO” is the commercial label most buyers search for. Answer Engine Optimisation (AEO) is the adjacent practice of winning direct-answer formats like featured snippets.
Do we have to stop our current SEO to do this?
No, and you should not. A crawlable, authoritative, well-structured site is the foundation both depend on. This runs as an added layer — the entity, schema and citation work — on top of whatever SEO programme you already have, whether we run it or someone else does.
How is this different from your AI Search Visibility service?
Same discipline, different starting point. This page is for teams who already invest in SEO and want the AI layer added to it. AI Search Visibility, under AI Search Optimization, is the full standalone programme with the methodology set out service by service. If you are not sure which fits, a strategy call will settle it in ten minutes.
How long before AI starts naming us?
Entity and schema fixes change how engines describe you within weeks. Being recommended ahead of competitors depends on citations, which compound over roughly three to six months. Any agency promising fast recommendation gains is guessing.
How do you measure it?
A fixed set of buying questions, agreed with you before work starts, re-run monthly against each engine. We report how often you are named and against which competitors. If reporting cannot be checked that way in ten minutes, it is the wrong reporting.
Does this work for local businesses as well as national brands?
Yes, though the citation targets differ — a local business needs consistent listings and local corroboration, a national brand needs trade press and category sources. We scope the sources to your market before starting.
See also

Works well with

AI Search Visibility (GEO + AEO)
The full standalone programme, set out service by service.
Explore
Entity & Knowledge Graph Optimization
Make engines certain who you are before asking them to recommend you.
Explore
AI Citation Building
Earn the third-party mentions that decide who gets named.
Explore

See how AI answers about you today

Start with a free AI Visibility Audit — we’ll show you exactly how ChatGPT, Gemini, Perplexity and AI Overviews describe and recommend you right now, who they name instead, and the shortest path to changing that.

Chat with us