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The GEO desk

No-fluff insights on getting found in AI search, automating your business and growing predictably.

eCommerce

Shopify Spring ’26 and the Rise of Agentic Commerce: What It Means for Your AI Search Visibility

Shopify’s Spring ’26 Edition — Shop Catalog, the Universal Commerce Protocol and agentic storefronts...

Jul 16, 2026 · 7 min read
GEO

What Is Generative Engine Optimization (GEO)? A Complete Guide for 2026

GEO explained in full — what it is, how it differs from SEO and AEO, how AI engines pick their sourc...

Jul 10, 2026 · 8 min read
GEO

GEO vs SEO vs AEO: Key Differences and Why You Need All Three

SEO ranks your page, AEO wins the direct answer, and GEO gets you cited by AI. Here are the key diff...

Jul 9, 2026 · 7 min read
GEO

How to Get Your Brand Cited by ChatGPT, Perplexity, and Google AI Overviews

How each AI engine sources answers, the factors that make content citation-worthy, the formats AI pr...

Jul 8, 2026 · 9 min read
GEO

Schema Markup for GEO: The Structured Data AI Engines Actually Read

Why JSON-LD matters more in the AI era, the priority schemas for GEO, entity linking with sameAs, co...

Jul 7, 2026 · 8 min read
GEO

GEO Content Writing: How to Structure Blog Posts AI Engines Love to Quote

The GEO content-writing method: answer-first structure, question-based headings, citation magnets, o...

Jul 6, 2026 · 7 min read
AI Search Visibility

AI Search Visibility: the 2026 guide to getting found by AI

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Jul 5, 2026 · 8 min read
GEO

Generative Engine Optimization (GEO): how to get recommended by AI

GEO explained in plain terms — how generative engines choose what to recommend, and the practical mo...

Jun 30, 2026 · 7 min read
AEO

Answer Engine Optimization (AEO): win the answer AI gives and cites

AEO is about being the source AI quotes. Here’s how to structure content so answer engines lift, cit...

Jun 25, 2026 · 7 min read
AI Content

How to write content AI will actually quote

Content written for humans and classic SEO often gets skipped by AI. Here’s how to make yours extrac...

Jun 20, 2026 · 6 min read
Knowledge Graph

Entities and the Knowledge Graph: make AI certain who you are

AI recommends brands it understands. Learn how entity and knowledge-graph optimisation removes the a...

Jun 15, 2026 · 8 min read
AI Citations

AI citation building: earning the third-party trust AI relies on

Citations, not backlinks, drive AI recommendations. Here’s how to earn the trusted mentions models r...

Jun 10, 2026 · 6 min read
AI Brand Visibility

What is AI saying about your brand? A guide to AI brand visibility

AI now shapes first impressions. Learn how to monitor and influence how engines describe, compare an...

Jun 5, 2026 · 6 min read
eCommerce AI

eCommerce AI search: get your products recommended by AI shoppers

AI shopping assistants research and compare before buyers reach your store. Here’s how to make your...

May 31, 2026 · 7 min read
Local AI Search

Local AI search: winning “near me” in ChatGPT, Gemini and AI Overviews

Local AI search goes beyond the map pack. Learn how to be the local business AI recommends for “near...

May 26, 2026 · 6 min read

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