The GEO desk
No-fluff insights on getting found in AI search, automating your business and growing predictably.
How Much Does SEO Cost in 2027? A Straight Answer
SEO pricing swings wildly between agencies quoting the same service. Here is what actually drives th...
AI Search Optimisation in Australia: The 2026 Guide for Australian Businesses
How Australian buyers now research suppliers through ChatGPT, Gemini, Perplexity and AI Overviews —...
AI Search Optimisation in Europe: The 2026 Guide for European Businesses
European B2B buyers research in English across borders. How AI engines answer those queries, which p...
How to Get an Australian Business Cited by ChatGPT, Gemini and Perplexity
Citations decide whether AI names you or a competitor. Here is which Australian sources carry weight...
How to Get a European Business Cited by ChatGPT, Gemini and Perplexity
Citations decide whether AI names you or a competitor. Which European sources carry weight in Englis...
Google AI Overviews in Australia: What Changed for Australian Search Traffic
AI Overviews sit above the results Australian buyers used to click. What triggers them, how to read...
Google AI Overviews in Europe: What Changed, Country by Country
AI Overviews reached Europe later than the US, UK and Australia, and unevenly. What that means for E...
Local AI Search in Australia: Getting Named in Sydney, Melbourne and Brisbane
When an Australian buyer asks an assistant for a supplier "near me", a shortlist comes back. Here is...
Local AI Search in Europe: Getting Named in Berlin, Paris and Amsterdam
When a European buyer asks an assistant for a supplier in their city, a shortlist comes back. What d...
Choosing an AI SEO Agency in Australia: A Buyer’s Checklist
Australian search for "AI SEO agency" is up 357% year on year and the field is close to unclaimed. H...
Choosing an AI SEO Agency in Europe: A Buyer’s Checklist
Europe is many markets, and most agencies quote it as one. How to evaluate properly, the language an...
What Is Generative Engine Optimization (GEO)? A Complete Guide for 2026
GEO explained in full — what it is, how it differs from SEO and AEO, how AI engines pick their sourc...
AI Search Optimisation in the UK: The 2026 Guide for British Businesses
How UK buyers now research suppliers through ChatGPT, Gemini, Perplexity and AI Overviews — which Br...
What Is an AI SEO Agency? What They Do, What They Cost, and How to Choose One
A plain guide to what AI SEO agencies actually sell, how the work differs from classic SEO, what the...
What Is Agentic Commerce? A Complete Guide for Merchants
Agentic commerce is AI agents like ChatGPT browsing, comparing and buying on a shopper’s behalf. A p...
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