The GEO desk
No-fluff insights on getting found in AI search, automating your business and growing predictably.
How to Sell Online: 6 Steps to Launch and Grow an Online Store in 2026
Six steps to start selling online in 2026 — choosing products, planning, picking where to sell, buil...
How Much Does SEO Cost in 2026? A Straight Answer
SEO pricing swings wildly between agencies quoting the same service. Here is what actually drives th...
AI Search Optimisation in Australia: The 2026 Guide for Australian Businesses
How ChatGPT, Gemini, Perplexity and Google’s AI Overviews decide which Australian business to name —...
AI Search Optimisation in Europe: The 2026 Guide for European Businesses
European B2B buyers research in English across borders. How AI engines answer those queries, which p...
How to Get an Australian Business Cited by ChatGPT, Gemini and Perplexity
Start with an audit of what the engines already cite for your questions, then work through four kind...
How to Get a European Business Cited by ChatGPT, Gemini and Perplexity
Citations decide whether AI names you or a competitor. Which European sources carry weight in Englis...
Google AI Overviews in Australia: What Changed for Australian Search Traffic
Australian sites have lived with AI Overviews since late 2024, so the evidence is already in your Se...
Google AI Overviews in Europe: What Changed, Country by Country
AI Overviews reached European countries later than the US, UK and Australia, and not all at once. Ho...
Local AI Search in Australia: Getting Named in Sydney, Melbourne and Brisbane
Australian cities are too big to be one service area. How assistants build a local shortlist at subu...
Local AI Search in Europe: Getting Named in Berlin, Paris and Amsterdam
When a European buyer asks an assistant for a supplier in their city, a shortlist comes back. What d...
Choosing an AI SEO Agency in Australia: A Buyer’s Checklist
A scoring rubric for comparing AI SEO proposals in Australia, the five things to get in writing befo...
Choosing an AI SEO Agency in Europe: A Buyer’s Checklist
Europe is many markets, and most agencies quote it as one. How to evaluate properly, the language an...
What Is Generative Engine Optimization (GEO)? A Complete Guide for 2026
GEO explained in full — what it is, how it differs from SEO and AEO, how AI engines pick their sourc...
AI Search Optimisation in the UK: The 2026 Guide for British Businesses
How UK buyers now research suppliers through ChatGPT, Gemini, Perplexity and AI Overviews — which Br...
What Is an AI SEO Agency? What They Do, What They Cost, and How to Choose One
A plain guide to what AI SEO agencies actually sell, how the work differs from classic SEO, what the...
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