AI Search Optimization

AI Brand Visibility — be the brand AI brings up

We make your brand show up — favourably and consistently — whenever buyers ask AI about your category, products or reputation.

Brand Sentiment
Live
64
of 100
How favourably AI engines describe and compare your brand.
ChatGPT
71
Gemini
66
Claude
73
Perplexity
48
Sentiment
62
What it is

Shape how AI talks about your brand

AI Brand Visibility is the practice of tracking and improving how often, how accurately and how favourably your brand is mentioned across AI engines when people ask broad brand-aware or comparison questions — like “is [your brand] good”, “[your brand] vs [competitor]” or “what do people think of [your brand]”. Unlike the other services in this column — which focus on getting found for category or product queries — this one focuses on brand-level perception, share-of-voice and sentiment as represented by AI systems.

Why it matters now

AI now forms first impressions for you

AI engines are increasingly the first place people research a brand before buying. And unlike a Google search — where you control your own site, reviews and social — AI-generated brand summaries are synthesised from whatever sources the model considers credible, giving you less direct control and far more reason to monitor and influence what’s said.

A business with no visibility into how AI describes it is blind to a growing share of how prospects form their very first impression.

AI is the first stop — Buyers research reputation there first.
Less direct control — Answers are synthesised from many sources.
Accuracy matters — Outdated or wrong claims cost you sales.
Comparison-ready — You’re judged against named rivals.
Our process

How we manage your AI reputation

1
Brand Sentiment Audit
We test how major AI engines currently describe, compare and characterise your brand across common brand-related queries.
2
Gap & Risk Identification
We flag inaccurate, outdated or unfavourable AI-generated descriptions of your brand.
3
Source Correction
We address the underlying sources — reviews, press, web content — feeding inaccurate AI characterisations.
4
Positive Signal Reinforcement
We strengthen accurate, favourable content and citations that reinforce the positioning you want reflected.
5
Ongoing Monitoring
We track brand sentiment and share-of-voice across AI engines over time, including against named competitors.
What's included

Everything in the program

Brand sentiment audit
How major AI engines describe you today.
Competitor comparison tracking
How you fare in “you vs them” AI answers.
Source identification
What’s feeding inaccurate or outdated descriptions.
Correction & reinforcement strategy
Fix the wrong, amplify the right.
Monthly sentiment & share-of-voice
Reporting across the major AI engines.
Quarterly positioning review
Competitive brand positioning over time.
Proof & results

What success looks like

Favourable AI mentions
Fixed
Inaccurate descriptions
Share-of-voice vs rivals

We measure success in accurate, favourable brand representation and a rising share-of-voice against competitors across AI engines. Real client examples are available on request.

FAQs

Questions, answered

What does “brand visibility in AI” mean?
How often, how accurately and how favourably AI engines mention your brand for brand-aware and comparison questions.
Can you fix inaccurate AI descriptions of us?
We address the underlying sources feeding those descriptions — reviews, press and web content — so the AI narrative improves over time.
Do you track competitors?
Yes — we monitor brand share-of-voice and “you vs them” comparisons across AI engines.
How is this different from the other services?
The others get you found for category and product queries; this focuses on brand-level perception and sentiment.
How do you report on sentiment?
Monthly brand sentiment and share-of-voice reporting, plus a quarterly positioning review.

What is AI saying about your brand?

Start with a free AI Visibility Audit — we’ll show how AI engines currently describe and compare your brand, and where to take control.

Chat with us