Pay Per Click

PPC or paid search marketing is the quickest and most controllable way to rank your website to the top of the search engine pages when people are searching for your type of business, and because you pay the money for every click, it is easy for you to control the budget and return on investment for your campaign.

Google Pay Per Click

The boss of pay per click is Google AdWords that is Google's pay-per-click (PPC) advertising platform and main source of revenue generation tool for your business. In PPC Google marketing, advertisers use AdWords to bid on certain keywords where they want traffic and try to trigger their sponsored ads. The ads that are selected by Google are to be displayed and the ads' position based on each user's maximum bid and Quality Score. Quality Score is determined by the following factors:

  • The Relevance of ad copy to the keyword
  • The Relevance of the ad to its corresponding landing page
  • The ad's click-through rate (CTR)
  • Historical account performance
  • Other relevance and performance factors

Microsoft Ads (Pay Per Click)

Microsoft Ads is the other pay-per-click (PPC) advertising system. Need Infotech is one of the best SEO company in India that helps you to bid on perfect keywords. These bid based on how much you are willing to pay for each click on your ad. Because webpages consist of a limited number of places to show ads, we auction those bidding spaces. You are bidding against other advertisers to get your ads into the google search position you want. So if you bid on the keyword goals, you need to beat the bids of the other advertisers who are also bidding on the same goals. The benefits of bidding are how much you are willing to bid. Your ad position is based on several factors, consist of:

  • How closely your ad and website fit with the terms that are searched relevancy.
  • How your bid compares to other bids in the Bing Ads position.
  • How strongly your ad has performed in the past and how often it has been clicked depends upon click-through-rate.

Facebook/Instagram Pay Per Click Advertising

Facebook is the most branding social media site, Need Infotech, the best PPC marketing company in Lucknow provides a strategy for Facebook Pay Per Click, marketers will get value for their money as long as they follow Facebook’s strict guidelines. Facebook PPC advertising provides a well-targeted campaign, with over 600 million users – 50% of the users are actively logged in to Facebook on any given day. The Facebook advertisement gives you the power to choose target either by keywords, location, sex, language, political views, workplace, education, and relationship status. PPC platforms make Facebook a powerful force in the advertising world.


Linkedin Pay Per Click

Reach out to your potential B2B clients and get branded traffic flow to your website through our Linkedin PPC ads services. Grow your business by targeting specific customer personas through LinkedIn ads.

  • Braided traffic flow
  • Greater targeting Options
  • High conversion for B2B campaigns
  • Demand generation marketing strategy
  • Primary social media platform for professionals

Pinterest Pay Per Click

Pinterest is a low-budget and high-conversion platform. Pinterest ads help businesses promote their product and services at affordable rates with greater chances of sales than other social media platforms.

  • Higher reach
  • Budget Friendly
  • Best platform for targeting women
  • Greater conversion rate
  • Build a Loyal Customer Base
  • SEO Friendly

Quora Pay Per Click

A platform for enthusiasts and knowledgeable audiences. Quora PPC ads help businesses to target purchase-ready traffic in various formats like Images, Text, Promoted Answers, and Lead Gen Forms. Quora is the second most crawled content library after Wikipedia.

  • Low Competitive Channel
  • Knowledgeable and High Intent Audience
  • Various Options For Featuring Ads
  • Low Ad Expenditure

Twitter Ads (Pay Per Click)

Twitter is a high-engagement platform to connect with the brand-loyal audience. Twitter is a much better place to target GenZ customers and people who love exploring and buying tested products and services.

  • High Engagement Opportunities
  • Refined Audiences
  • Keyword Targeting
  • Tweet, Image, Video Based ads
  • Trendy Platform
  • Low Competition
  • For Both B2B and B2C business

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