Pay Per Click

PPC or paid search marketing is the quickest and most controllable way to rank your website to the top of the search engine pages when people are searching for your type of business, and because you pay the money for every click, it is easy for you to control the budget and return on investment for your campaign.

Google Pay Per Click

The boss of pay per click is Google AdWords that is Google's pay-per-click (PPC) advertising platform and main source of revenue generation tool for your business. In PPC Google marketing, advertisers use AdWords to bid on certain keywords where they want traffic and try to trigger their sponsored ads. The ads that are selected by Google are to be displayed and the ads' position based on each user's maximum bid and Quality Score. Quality Score is determined by the following factors:

  • The Relevance of ad copy to the keyword
  • The Relevance of the ad to its corresponding landing page
  • The ad's click-through rate (CTR)
  • Historical account performance
  • Other relevance and performance factors

Bing Ads (Pay Per Click)

Bing Ads is the other pay-per-click (PPC) advertising system. Need Infotech is one of the best SEO company in India that helps you to bid on perfect keywords. These bid based on how much you are willing to pay for each click on your ad. Because webpages consist of a limited number of places to show ads, we auction those bidding spaces. You are bidding against other advertisers to get your ads into the google search position you want. So if you bid on the keyword goals, you need to beat the bids of the other advertisers who are also bidding on the same goals. The benefits of bidding are how much you are willing to bid. Your ad position is based on several factors, consist of:

  • How closely your ad and website fit with the terms that are searched relevancy.
  • How your bid compares to other bids in the Bing Ads position.
  • How strongly your ad has performed in the past and how often it has been clicked depends upon click-through-rate.

Facebook Pay Per Click Advertising

Facebook is the most branding social media site, Need Infotech, the best PPC marketing company in Lucknow provides a strategy for Facebook Pay Per Click, marketers will get value for their money as long as they follow Facebook’s strict guidelines. Facebook PPC advertising provides a well-targeted campaign, with over 600 million users – 50% of the users are actively logged in to Facebook on any given day. The Facebook advertisement gives you the power to choose target either by keywords, location, sex, language, political views, workplace, education, and relationship status. PPC platforms make Facebook a powerful force in the advertising world.


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