Ecommerce these days are in trend, most of your favorite
stores are online! This is the easiest way to get connect to your customers,
from their comfort zones. There is a huge competition online to place your
website on NO. 1.
1. Lack of Online Identity verification:
When an order is placed on your website, the details entered
by the visitors can be fake/wrong. So in
this way company losses revenue.
soon the order is placed, the customer support call should be given, in case to
verify all the details entered by the visitor.
2. Excellent Customer service:
Nowadays before placing order, the visitor
checks out all your social media pages, website, connect with the agent.
Contact you on live chat and other messaging platforms.
customer support should be excellent in delivering on any platform and they
should be very responsive rather than automated message.
of the competitors:
this era, you can have too many competitors working on the same products with
lower prices or with latest products. Analyze the, marketplace of the product
you are going to launch.
strategized marketing research with deep analysis, talk to manufacturers,
retailers working on both large and small scale and then decide.
reason some of the ecommerce stores, stop making enough sales!! Just because
they are using old ways of selling, or the product list is not up-to-date.
some offers or referral code ways to engage your customer’s attention! Be smart
enough to run festive offers or the best deals which benefits your e-store as
well a customer feels satisfied.
Ignorance of shopping cart
by the visitor, what they have added in it!!
your shopping cart, and make sure there are no bugs in it. Follow up through
Email include some offer so that visitor places the order.
website is very dynamic!! But no presence on social media platforms. This
creates a doubt and the visitor doesn’t place the order.
‘The Customer is the King’- Jeff Bezzos
build trust over the brand and connect that with the customers,for that excellent customer service is
needed. In the beginning your brand needs recognition and space so that
everyone remembers it while placing the order.
7. Refund and Return pain:
When the product is damaged
or returned for whatever reasons, the company bears a shipment loss along with
the reputation which comes down.
Return and refund are the
part of excellent service, so you can’t ignore it. But instead of build a strong and clear
return policy. Be transparent, never hide any policy.
on price and shipment cost:
There is a big fight between
merchants, sellers for the price of product. This price fluctuation affects the
online business of many stores.
survive in this competition, e-commerce companies needs to distribute their own
inventory to fulfill warehouses. Because
every shopper wants quick shipment with no hassle.
between Retailers and Manufacturers:
Many ecommerce store buys
bulk products from manufacturers. Many manufacturers and retailers start their
own e-store and connect with customers. Here comes the price difference.
cannot stop manufacturers to sell products with consumers, but use some tactics
give them offer and promise them to display the product with larger audience.
10. Data security:
worst nightmare is to have security issues over the web. In this way the
confidential details of your customers can be hacked like email I’d, card
web developer should periodically check out these issues and try to sort it down.
Most Content Management System store their data in the database.
To survive in the e-commerce marketplace you have to strategize your research and then implement. The best way to boom your store is to have maximum social media presence and the team needs to be responsive.