Pay Per Click

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PPC, or paid search marketing is the quickest and most controllable way to get your website to the top of the search results when people are looking for your type of business, and because you pay per click, it is easy to control the budget and return on investment for your campaign.

Google Pay Per Click

AdWords is Google's pay-per-click (PPC) advertising platform and main source of revenue. In PPC Google marketing, advertisers use AdWords to bid on the keywords they want to trigger their sponsored ads. Google chooses ads to be displayed and the ads' position based on each user's maximum bid and Quality Score. Quality Score is determined by factors like:

  • Relevance of ad copy to the keyword
  • Relevance of the ad to its corresponding landing page
  • The ad's click-through rate (CTR)
  • Historical account performance
  • Other relevance and performance factors

Bing Ads (Pay Per Click)

Bing Ads is a pay-per-click (PPC) advertising system. You bid based on how much you are willing to pay per each click on your ad. Because webpages have a limited number of places to show ads, we auction those spaces. You are bidding against other advertisers to get your ads into the space you want. So if you bid on the keyword "shoe", you will have to beat the bids of the other advertisers who are also bidding on "shoe." You determine how much you are willing to bid. Your ad position is based on several things, including:

  • How closely your ad and website fit with the terms that are searched (relevance).
  • How your bid compares to other bids in the Bing Ads auction
  • How strongly your ad has performed in the past and how often it has been clicked (click-through rate).

Facebook Pay Per Click Advertising

With Facebook Pay Per Click, marketers will get value for their money as long as they follow Facebook’s strict guidelines. Facebook PPC advertising allows for a well-targeted campaign, with over 600 million users – 50% of whom are actively logged in to Facebook on any given day. Advertisers can choose to target either by keywords, location, sex, language, political views, workplace, education and relationship status. This makes Facebook a powerful force in the advertising world.

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